Bring your brand's
voice to life

At Heart City Marketing, we specialize in helping small businesses build brands that feel like unique and personal to your team. Whether you’re starting fresh or evolving an old identity, we’ll guide you through every step—making sure the final result is both strategic and true to you.

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EXAMPLE OF OUR BRANDING WORK

Heart City Marketing team members on a park bench in downtown Perry, GA

Branding Takes Teamwork!

Our approach to branding is collaborative – we want your business to resonate with your customers in a way that is authentic and true to who you are. That takes real effort! That’s why teamwork is one of our core principles – we do our best work when we work together, internally and with you as a client.

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personal brand?

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BRANDING CASE STUDY: LEFT AT THE PIG - PERRY, GA

Brand Evaluation

Left at the Pig is more than a taproom—it’s Perry’s new front porch. Before their grand opening in February, we partnered with them to build a strong, recognizable brand from the ground up.

Branding assets for Left at the Pig Brewing Company on a computer screen.

 

We started by creating their logo, then developed a full suite of branded materials—tents, banners, tablecloths, t-shirts, hats, and apparel—so they’d launch with a cohesive, professional presence. 

By establishing their brand voice and visuals early, we gave them the foundation they need to connect with the community, tell their story, and stand out in the local craft beer scene.

Branding Goals

  • Build a visual identity that reflects their fun, community-first spirit
  • Equip them with branded materials for events, taproom use, and merchandise sales
  • Create a consistent brand voice to guide marketing and storytelling
  • Lay a strong foundation for recognition before launch

How We Help With Branding

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LOGO DESIGN

Crafted a unique, memorable mark that reflects their personality and story.

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EVENT & LAUNCH MATERIALS

Tents, banners, tablecloths, and signage for brand visibility at events.

Illustration of a vintage camera

BRANDED APPAREL

T-shirts, hats, and merchandise designed to extend their brand into the community.

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FOUNDATIONAL BRAND STRATEGY

Early brand voice and visual direction to ensure consistency across all marketing.

Fonts displayed for Left At The Pig branding.
A moodboard featuring creative branding inspirations for Left at the Pig, highlighting various design elements and textures.

See Our Branding Results!

Before working with us, Left at the Pig had no formal branding—just an idea and a vision for their taproom.

After our collaboration, they now have a complete, cohesive brand identity ready for launch. From their logo to their event presence, every touchpoint reflects their story and personality, helping them generate buzz, build recognition, and connect with their audience before opening day.

Left at the Pig Logo on a woodgrain backdrop, designed by Heart City Marketing

“Working with the team before we even opened gave us a huge head start. Our brand already feels established in the community, and people are excited before they’ve even had their first pint.”

— Julie Forrester, Owner of Left at the Pig

  • Brand Assets Delivered: Logo + 20+ event and apparel designs
  • Event Readiness: Fully equipped for launch-day promotions and community events
  • Brand Recognition: Established visual identity prior to opening
  • Merchandise Potential: Apparel line ready to generate additional revenue streams

HI MY NAME IS

Shane Hunter

A team member of Heart City Marketing dressed in a branded polo shirt, standing confidently.

(Intern Software Developer*)

Hi! I’m Shane, a college student currently working toward my bachelor’s degree in Computer Science. I’m passionate about building practical, user-friendly technology, and at Heart City, I contribute to web app development—bringing ideas to life through clean, functional code. I love seeing how small improvements can make a big impact, and I’m always learning something new along the way. Outside of work and school, you’ll usually find me outdoors, whether it’s fishing, camping, or planning my next travel adventure. Being active and staying curious are a big part of who I am, both in and out of tech

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HI MY NAME IS

Ryleigh Palmer

Portrait of Ryleigh, a team member of Heart City Marketing, smiling and wearing a black polo shirt.

(Sales*)

Hi! I’m Ryleigh, and I grew up in a small town just outside of Athens, Georgia. I’ve called Middle Georgia home for the past three years, where I work full-time as a park ranger with the National Park Service—helping protect natural spaces and connect people with the outdoors. At Heart City Marketing, I lead sales, partnering with local businesses to match them with the right tools and creative strategies to grow. I’ve always had a heart for small towns and strong communities, and being part of Heart City Marketing lets me support the kind of places that shaped me. When I’m not working, I’m usually out on a trail, hanging with my dog, or catching up on a good podcast.

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HI MY NAME IS

Lauren McMurray

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(Marketing Assistant*)

Hi! I’m Lauren, and I’ve called Georgia home my whole life. After starting school at Georgia College & State University, I settled in Middle Georgia about four years ago. At Heart City, I lead community outreach and help guide the creative direction behind our branding and website design. I’ve always loved connecting with people, but it was watching my dad grow a small business—without any marketing support that really ignited my passion for helping other entrepreneurs share their stories. When I’m not working, you’ll probably find me in the kitchen baking, tending to my patio jungle, or out walking my dog.

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HI MY NAME IS

Grace Cohan

A smiling woman wearing a Heart City Marketing polo shirt, promoting local business growth.

(Marketing Assistant*)

Hi, I’m Grace—your go-to social media guru, Canva enthusiast, and drone pilot with a serious eye for the perfect shot. I grew up in the small town of Pittsfield, MA, and made my way down south to earn my BA in Communication, Media, and Culture from the University of Tampa. I’m especially passionate about helping small businesses grow and connect with their communities through smart, heartfelt marketing. When I’m not setting up email campaigns, designing banners, or jumping into whatever creative project’s up next, you can probably find me binge-watching the newest reality TV show or soaking up the sun by the pool. Fun fact: I’m an identical twin!

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