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NORTHERN LIGHTS REAL ESTATE CASE STUDY

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Online Advertising

Northern Lights Real Estate partnered with us to increase their local visibility and community recognition through a targeted Facebook Brand Awareness campaign. Our goal was to put their name, story, and expertise in front of as many potential buyers and sellers as possible—building familiarity and trust before the next real estate decision arises.

 

By leveraging engaging visuals, clear messaging, and precise targeting in Middle Georgia, we ensured their ads reached the right people at the right time.

Promotional marketing display for Northern Lights Real Estate Group on a laptop, featuring contact information and branding.

The Goals

  • Build brand recognition in Middle Georgia
  • Increase reach to potential buyers, sellers, and investors
  • Drive engagement with high-quality visuals and messaging
  • Keep Northern Lights top-of-mind for real estate needs

How We Help

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CAMPAIGN STRATEGY

Developed a brand awareness plan to maximize reach and recognition.

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AUDIENCE TARGETING

Focused on Middle Georgia homeowners, buyers, and sellers most likely to engage.

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VISUAL IMPACT

Eye-catching graphics and photography that highlight their expertise and values.

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PERFORMANCE TRACKING

Monitored reach, impressions, and cost efficiency for continual optimization.

The Results

This brand awareness campaign delivered exceptional exposure for Northern Lights Real Estate. In just two weeks, their ad reached 35,975 people and generated 46,333 impressions at a cost of just $3.69 per 1,000 people reached. This cost-effective reach ensures their brand is consistently seen by their ideal audience, helping them stay top-of-mind and build trust long before a buying or selling decision is made.

A well-designed overview cover for Northern Lights Real Estate Group showcasing the logo and title.
  • Reach: 35,975
  • Impressions: 46,333
  • Cost per Result: $3.69 per 1,000 people reached
  • Campaign Type: Facebook Brand Awareness

“We’ve had so many people mention seeing our ads lately. It’s exciting to know our name is getting out there, and we’re connecting with people before they even start the buying or selling process.”

— Marcus Northern, Northern Lights Real Estate

HI MY NAME IS

Shane Hunter

A team member of Heart City Marketing dressed in a branded polo shirt, standing confidently.

(Intern Software Developer*)

Hi! I’m Shane, a college student currently working toward my bachelor’s degree in Computer Science. I’m passionate about building practical, user-friendly technology, and at Heart City, I contribute to web app development—bringing ideas to life through clean, functional code. I love seeing how small improvements can make a big impact, and I’m always learning something new along the way. Outside of work and school, you’ll usually find me outdoors, whether it’s fishing, camping, or planning my next travel adventure. Being active and staying curious are a big part of who I am, both in and out of tech

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HI MY NAME IS

Ryleigh Palmer

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(Sales*)

Hi! I’m Ryleigh, and I grew up in a small town just outside of Athens, Georgia. I’ve called Middle Georgia home for the past three years, where I work full-time as a park ranger with the National Park Service—helping protect natural spaces and connect people with the outdoors. At Heart City Marketing, I lead sales, partnering with local businesses to match them with the right tools and creative strategies to grow. I’ve always had a heart for small towns and strong communities, and being part of Heart City Marketing lets me support the kind of places that shaped me. When I’m not working, I’m usually out on a trail, hanging with my dog, or catching up on a good podcast.

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HI MY NAME IS

Lauren McMurray

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(Marketing Assistant*)

Hi! I’m Lauren, and I’ve called Georgia home my whole life. After starting school at Georgia College & State University, I settled in Middle Georgia about four years ago. At Heart City, I lead community outreach and help guide the creative direction behind our branding and website design. I’ve always loved connecting with people, but it was watching my dad grow a small business—without any marketing support that really ignited my passion for helping other entrepreneurs share their stories. When I’m not working, you’ll probably find me in the kitchen baking, tending to my patio jungle, or out walking my dog.

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HI MY NAME IS

Grace Cohan

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(Marketing Assistant*)

Hi, I’m Grace—your go-to social media guru, Canva enthusiast, and drone pilot with a serious eye for the perfect shot. I grew up in the small town of Pittsfield, MA, and made my way down south to earn my BA in Communication, Media, and Culture from the University of Tampa. I’m especially passionate about helping small businesses grow and connect with their communities through smart, heartfelt marketing. When I’m not setting up email campaigns, designing banners, or jumping into whatever creative project’s up next, you can probably find me binge-watching the newest reality TV show or soaking up the sun by the pool. Fun fact: I’m an identical twin!

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